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13 / Events · Marketplace
CrowdStage
Early-stage product
Let the audience show where a live event should happen.
SOFT MEASURES / BUILD 13CrowdStageLive events · Marketplace · Demand validation
Early-stage productFans, artists, venues, and event partners
The need
The problem
Planning a concert requires commitments from artists, venues, and production partners before anyone knows how many people in a city actually want to attend.
The product
What we built
CrowdStage is an early-stage platform for fans to initiate and support events, and for the people producing them to see demand before committing to a show.
How it works
Our approach to CrowdStage.
01
Gather local demand
Let fans signal interest around an artist and a place.
02
Coordinate the participants
Give artists, venues, providers, and administrators distinct roles in the same event flow.
03
Move toward a confirmed show
Track campaign state and commitments so a promising idea can become a planned event.
Soft Measures' role
The work behind it.
A demand-led event platform where fans can show support for a concert in their city before artists, venues, and production partners commit to it.
01Marketplace design02Multi-role software03Campaign workflows04Realtime state05Moderation tools