← All products
06 / Growth · Home Services

Fabricator Pro

Qualified local leads with a clear owner for each territory.

SOFT MEASURES / PRODUCT 06Fabricator ProQualified leads · Protected territories · Home services
PORTFOLIO PROJECTHome-service operators seeking qualified local work
The need

The problem

Service operators can spend heavily on leads that are shared, poorly qualified, or outside the area they serve.

The product

What we built

Fabricator Pro connects local advertising, campaign monitoring, lead qualification, CRM follow-up, and protected territories into one acquisition pipeline.

How it works

Our approach to Fabricator Pro.

01

Test local demand

Run and monitor ads by area and service to learn which requests are worth pursuing.

02

Qualify the request

Collect enough information to separate a real opportunity from a low-intent inquiry, then track it in the pipeline.

03

Protect the handoff

Route qualified leads to the operator responsible for that territory and report what happened next.

Soft Measures' role

The work behind it.

Local advertising and lead operations for the home-services trades. Campaign monitoring, qualification, CRM follow-up, and protected territories help clients receive exclusive, qualified leads.

01Advertising02Campaign monitoring03Lead qualification04Territory design05CRM and reporting
Next productCVIQ